The Kit Builder Feature Everyone Has Been Asking For

Running a successful BigCommerce store means giving customers exactly what they want. Product bundling has become one of the most effective ways to increase average order value and customer satisfaction. Kit Builder solves this challenge by making it simple to create compelling product bundles that drive sales.

Kit Builder transforms how BigCommerce merchants approach product bundling. The app eliminates the complexity of manually managing bundle inventory, pricing, and SKU tracking. Store owners can create attractive product combinations without worrying about technical headaches. Customers get exactly what they need in convenient packages, while merchants see higher cart values and improved conversion rates.

The platform has helped thousands of BigCommerce stores boost their revenue through strategic product bundling. By creating gift sets to complete solutions, Kit Builder makes complex bundling scenarios manageable. Store owners save hours of manual work while delivering better shopping experiences.

BigCommerce store owners have been asking for one specific enhancement above all others. They wanted the ability to include products with variants as kit components. This request came up repeatedly in support tickets, feature requests, and community discussions.

The challenge was clear. Many products come with multiple options like size, color, or style. Store owners needed their customers to choose these specific variants within bundles. Traditional bundling forced merchants to create separate components for each variant or limit customer choice.

Interactive Kits change this completely. The new feature allows products with variants to become kit components while maintaining full control over inventory and pricing. Customers can now select their preferred options within bundles, creating a more personalized shopping experience.

Interactive Kits give customers the power to customize their bundles. Instead of being stuck with predetermined combinations, shoppers can select the exact variants they want within each kit component.

Consider a Valentine’s Day bundle as an example. The Ultimate Valentine kit contains four distinct components that showcase how Interactive Kits work in practice.

The first component features roses with three color options: red, white, and pink. Customers can choose their preferred color directly within the kit interface. The second component includes a teddy bear available in three sizes (small, medium, large) and three colors (brown, pink, white). This creates nine possible combinations for just this one component.

The remaining components include a Valentine-themed balloon and greeting card. These simple products provide consistency within the bundle while the variant-based components offer customization options.

This approach works for any product category. Electronics bundles can include different storage capacities or colors. Clothing kits can offer various sizes and styles. Beauty sets can feature different shades or formulations. The possibilities extend across every product type.

Check Out the Video Tutorial for the Kit Builder Interactive

Setting up Interactive Kits requires minimal effort despite the sophisticated functionality. Store owners follow a straightforward process that Kit Builder handles automatically behind the scenes.

Adding variant-based products to kits works in the same way as adding simple products. The key difference appears after selection. When a product contains variants, Kit Builder automatically detects the available options and displays them within the kit interface.

Store owners can choose which specific variants to include in each kit. This granular control means merchants can limit options to specific combinations that make business sense. For example, a clothing bundle might include only certain sizes or exclude seasonal colors.

The system handles all technical complexity automatically. Kit Builder creates individual variants for every possible combination without manual intervention. Each combination receives a unique SKU generated by combining the base kit SKU with component variant SKUs.

One of Interactive Kits’ most powerful features handles SKU creation automatically. Store owners never need to manually generate SKUs for different kit combinations. The system creates logical, trackable SKUs that maintain clear relationships between kits and their components.

When customers select specific variants and place orders, inventory deduction happens at the component level. If someone orders the Ultimate Valentine kit with red roses and a large brown teddy bear, inventory decreases for those exact variants. This precision prevents overselling and maintains accurate stock levels.

The inventory management system integrates seamlessly with BigCommerce’s native inventory tracking. Store owners get real-time visibility into component availability without additional setup or configuration.

Kit Builder also provides three options for how components appear in BigCommerce orders. Components can remain hidden, display as separate items with zero pricing, or show with weighted pricing based on component configuration. This flexibility accommodates different business requirements and customer service needs.

Interactive Kits maintains complete pricing flexibility across all variant combinations. Store owners can set default pricing that applies to entire kits or customize pricing for specific variant combinations.

This pricing control enables sophisticated bundling strategies. Premium variants can carry higher prices within the same kit structure. Seasonal combinations can feature promotional pricing. Limited edition variants can command premium rates.

The pricing system automatically calculates totals based on selected variants. Customers see accurate pricing in real-time as they make selections. This transparency builds trust and reduces cart abandonment.

Store owners can also apply bundle discounts that work across variant combinations. A kit might offer 15% savings regardless of which variants customers choose. Alternatively, specific combinations might feature deeper discounts to encourage particular selections.

Interactive Kits create a more engaging shopping experience that keeps customers on product pages longer. Instead of browsing individual products separately, customers can explore multiple options within a single bundle interface.

The interactive selection process helps customers visualize complete solutions. They can see how different variants work together within the bundle context. This visualization often leads to higher-value purchases as customers recognize the complete package value.

Mobile optimization ensures the selection experience works seamlessly across all devices. Touch-friendly interfaces make variant selection intuitive on smartphones and tablets. Fast loading times maintain engagement even with complex variant combinations.

The enhanced experience also reduces decision fatigue. Customers can compare options within the bundle context rather than navigating between separate product pages. This streamlined approach often leads to faster purchase decisions.

Interactive Kits maintains order processing simplicity despite increased complexity in product combinations. Each order clearly identifies the specific variants customers selected, making fulfillment straightforward.

Warehouse teams receive detailed picking lists that specify exact components for each kit. No guesswork exists about which variant combinations to fulfill. This clarity reduces fulfillment errors and improves customer satisfaction.

The system also supports partial fulfillment scenarios. If one variant becomes unavailable, store owners can fulfill available components while communicating about substitutions or backorders.

Customer service teams benefit from clear order visibility. They can quickly identify which specific variants customers ordered and provide accurate support regarding availability, shipping, or returns.

Interactive Kits represent a significant step forward for BigCommerce product bundling. The feature addresses the most common limitation that store owners face with traditional bundling approaches.

Store owners can now create sophisticated bundles that give customers real choice while maintaining operational simplicity. The automatic SKU generation, inventory management, and pricing flexibility remove technical barriers that previously limited bundling strategies.

The enhanced customer experience drives higher engagement and conversion rates. Customers appreciate the ability to customize bundles according to their preferences rather than accepting predetermined combinations.

BigCommerce merchants ready to implement Interactive Kits can start immediately. The feature integrates seamlessly with existing Kit Builder installations and requires no additional setup. Store owners can begin creating variant-based bundles right away and start seeing the benefits of improved customer choice and higher average order values.